Heartbeat Rose Launch Party

Set against the backdrop of a funky loft gallery in DTLA, the launch party for "Heartbeat Rosé" showcased the brand's bold and spicy personality. As described from their website, “HEARTBEAT starts as a dry, fruit-forward rosé…but then slowly, the spice rolls in and makes your mouth water, your body tingle, and your heart, well, beat.”

Being the launch party, we wanted to make sure the details and decor really showcased the brand's identity, and to curate it in a really fun way. Bringing the heat via color, and the label’s being yellow, orange, and red, we really let that palette be our guide to the vibrant atmosphere. The florals matched the energy, featuring bold punchy colors, tropical flower types, and bringing in luscious textures.